Role Overview:

The Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

• Analyze marketplace trends, competition, and performance data to improve ad efficiency

• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia 

• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

• Optimise my targeting & messages to the right user audience in the most efficient way possible.

• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc..)

• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

Requirements

• Sportive Personality

• Strong communication skills in English (written and spoken) are essential. Other languages are a plus

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

• Min 1 year of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising.

• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.

• Experience in the e-commerce or retail industry is highly preferred.

Hard Skills:

• Min 1-2 years hands-on expertise in 3P Marketplace advertising (Shopee / Lazada),  Google Ads & Meta Ads.

• Data-driven with experience with Google Analytics and/or Amplitude

• Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred

• Strong conversion rate optimization (CRO) skills.

Soft Skills:

• Analytical mindset with strong problem-solving skills.

• Strategic thinker with the ability to execute detailed marketing plans.

• Excellent communication and negotiation skills for working with vendors, agencies, and influencers.

• Detail-oriented and highly organized with the ability to manage multiple projects.

• Creative mindset to drive engagement and brand growth.

• A self starter that loves a fast-paced environment and adapts to changing priorities.