Wholesale Key Account Manager

  • Permanent contract
  • Full-time
  • At least 5 years of experience (Senior level)
  • BTEC Higher National Diploma, Diploma of Higher Education
  • Marketplace Key Account Manager

Mission

About the Role

As a Key Account Manager in our Wholesale department, you will drive sustainable business growth with our strategic partners by developing strong, long-term relationships and ensuring mutual value creation. You will be responsible for leading commercial strategy, expanding partner accounts, and maintaining operational excellence across the entire partnership lifecycle.

Key Responsibilities & Deliverables

1. Develop & Manage Key Account Partnerships

  • Collaborate closely with strategic partners to develop fast-growing, highly profitable accounts.

  • Maximize partnership potential through strong relationship building, trust, and effective trade animations.

  • Build commercial plans using sales data, seasonal cycles, and market potential.

  • Negotiate contract renewals/expansions and follow up on merchandising execution and product listings.

  • Deliverables: Account development plans, yearly partner sales animation calendar, partnership revenue & margin growth metrics, contract renewals/expansions, and trade marketing activations.

2. Build Sustainable Commercial Partnerships

  • Lead the onboarding of new partners and ensure smooth operational setups in collaboration with internal teams (Supply, Finance, Digital).

  • Develop joint business plans focused on long-term growth, profitability, and brand alignment.

  • Define shared sales targets and drive category expansion within each account.

  • Execute commercial negotiations regarding trading terms, product assortments, and commercial conditions.

  • Oversee financial follow-ups with Finance and report relevant field/market intelligence.

  • Deliverables: Partner-specific business plans, category sales & margin targets, commercial agreement documentation, and onboarding reports.

3. Optimize Value Proposition & Account Performance

  • Utilize cost-price sheets to ensure fair and sustainable margins for all partners.

  • Analyze sell-through performance per product and partner to optimize assortment availability and profitability.

  • Partner with headquarters/sports teams to build seasonal and permanent assortments aligned with global strategy.

  • Deliverables: Seasonal offer plans, product performance review reports, sell-through performance reports, and partner performance summaries.

4. Drive Strategic Efficiency & Project Development

  • Support the Wholesale Director in defining scalable, efficient processes and operational playbooks.

  • Participate actively in project teams to boost internal alignment and delivery efficiency.

  • Contribute cost management frameworks and result-tracking models per account.

  • Deliverables: Operational playbooks, process improvement contributions, and cost management frameworks.

Profile

Experience & Education

  • Education: Diploma or Degree in Business Administration, Sales, Marketing, International Trade, Economics, or Sports Management.

  • Experience: 3 to 5 years in sales, key account management, or wholesale. (Internal Candidates currently at the SDL or Operations level are preferred).

Hard Skills

  • Wholesale Business Knowledge & Negotiation

  • Commercial Dynamism & Digital Sales Acumen

  • Project Management & Supply Chain Understanding

  • Legal Stakes & Commercial Terms Management

  • Assortment Performance Analysis & Market Analysis

  • Excel & Data Skills: Strong data manipulation and advanced Excel proficiency ("Good Plus" requirement).

Soft Skills & Competencies

  • Stakeholder Influence & Persuasive Communication

  • Collaboration, Listening, and Questioning

  • Strategic Sense, Critical Thinking, and Decision Making

  • Interpersonal Communication & Change Management