Role Overview

The E-commerce Traffic Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands-on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.

Responsibilities

Traffic Acquisition & Growth Strategy

• Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, marketplace ads.

• Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

• Own strategic planning cycles (monthly, quarterly) while also managing campaign execution and tracking

• Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

• Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

• Monitor and improve site rankings, domain authority, and overall SEO performance

Paid Media Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

• Manage ad budgets efficiently and track campaign performance against KPIs.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

• Analyze marketplace trends, competition, and performance data to improve ad efficiency.

• Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

• Track and analyze website and campaign performance 

• Provide weekly and monthly reports with insights for continuous improvement.

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

Hard Skills:

• Strong expertise in SEO, PPC, paid social, and marketplace advertising.

• Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising.

• Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools.

• Hands-on experience in managing Lazada and Shopee sponsored ads.

• Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred

• Strong conversion rate optimization (CRO) skills.

• Experience with budget management and forecasting for digital ad spend.

Soft Skills:

• Analytical mindset with strong problem-solving skills.

• Able to think strategically and operate independently in hands-on execution

• Strategic thinker with the ability to execute detailed marketing plans.

• Excellent communication and negotiation skills for working with internal stakeholders and/or vendors.

• Detail-oriented and highly organized with the ability to manage multiple projects.

• Creative mindset to drive engagement and brand growth.

• Ability to work in a fast-paced environment and adapt to changing priorities.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

• Minimum 3 years of relevant experience in e-commerce traffic acquisition, media buying or digital growth marketing

• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.

• Experience in the e-commerce or retail industry is highly preferred.