Digital Marketing Specialist also known as our Traffic Acquisition Specialist internally.

Role Overview:

The Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities:

Traffic Acquisition & Growth Strategy

• Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads

• Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention

• Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce

Search Engine Optimization (SEO)

• Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic

• Monitor and improve site rankings, domain authority, and overall SEO performance

Paid Media Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms

• Manage ad budgets efficiently and track campaign performance against KPIs

Influencer & Affiliate Marketing

• Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales

• Develop partnership strategies with influencers across social media and e-commerce platforms

• Track influencer performance metrics and ROI

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

• Analyze marketplace trends, competition, and performance data to improve ad efficiency

• Work closely with internal & external stakeholders to align ad strategy with commercial campaigns

Data Analysis & Reporting

• Track and analyze website and campaign performance 

• Provide weekly and monthly reports with insights for continuous improvement

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc..)

• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

• SEO Performance: Improve search rankings, domain authority, and organic visibility

• Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners

• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

To be successful in this role:

• Sportive Personality

• Strong communication skills in English and Bahasa Malaysia(written and spoken) are essential. Other languages are a plus

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

• 3-5 years of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising

• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns

• Experience in the e-commerce or retail industry is highly preferred

• Strong expertise in SEO, PPC, paid social, and marketplace advertising

• Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising

• Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools

• Hands-on experience in managing Lazada and Shopee sponsored ads

• Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred

• Ability to develop and execute influencer and affiliate marketing campaigns

• Strong conversion rate optimization (CRO) skills

• Experience with budget management and forecasting for digital ad spend

• Analytical mindset with strong problem-solving skills

• Strategic thinker with the ability to execute detailed marketing plans

• Excellent communication and negotiation skills for working with vendors, agencies, and influencers

• Detail-oriented and highly organized with the ability to manage multiple projects

• Creative mindset to drive engagement and brand growth

• Ability to work in a fast-paced environment and adapt to changing priorities